Operating profit
INITIAL PROBLEMS (based on audit findings):
• Lack of incoming traffic and leads, few sales
• Poor brand positioning and weak brand packaging.
• Lack of a functioning advertising ecosystem and warm-up funnel.
• The sales department is unprepared to handle inquiries: no scripts, objections not handled.
• Long "time to contact" and low conversion from inquiry to meeting.
• No segmentation by project type or geography (states/districts).
• Lack of CRM and lead processing procedures.
BEFORE LAUNCH:
• Average check: $300,000
• Sales: $850,000 in 4 months
• Followers: 867
OPERATING PROFIT
SUBSCRIBERS
average bill
ROI
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