⟟ USA • BEAUTY SALON

INITIAL PROBLEMS:

• Low visibility and small follower base.

• Unpacked profile: disjointed visuals, weak copy, no relevant Highlights.

• Lack of a working funnel from content to leads, no direct conversion scenarios.

• Advertising not launched, hypotheses not tested.

• Average order value below niche potential.

BEFORE LAUNCH:

• Operating profit: $5,380 per month

• Instagram followers: 118

Goal:

Instagram page management and attracting new clients

Done:

We conducted a business and competitive audit.
We developed a content strategy with a focus on Reels and expert content.
We also developed and implemented an advertising strategy (Instagram + Meta Ads)
We tested hypotheses and built a funnel from Reels → click-through to Direct → lead generation.
We updated the visuals: visual packaging, copy, and relevant Stories.

Result:

$83,000 per month

OPERATING PROFIT

+1517

SUBSCRIBERS

180$

average bill

2218.33%

ROI

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