⟟ UKRAINE • RESTAURANT AND HOTEL COMPLEX AND FOOD DELIVERY

INITIAL PROBLEMS (based on audit findings):

• Irregular content and poor visual menu packaging.

• Lack of a clear USP and delivery offers (combos/sets/repeat orders).

• Advertising without segmentation: no retargeting or local geotargeting by radius.

• Slow response time to requests, no scripts or processing procedures.

• Low repeat order rate, no retention mechanisms (promo codes, CRM newsletters).

BEFORE LAUNCH:

• Operating profit: 170,000 UAH

• Subscribers: 2,302

Goal:

Attract new delivery customers and increase the frequency of repeat orders.

Done:

A full marketing audit of the business was conducted
A content strategy for Instagram and other social networks has been developed
An advertising campaign strategy with a focus on delivery has been developed
Content shooting was organized: menu, dishes, packaging, staff
Scripts for processing orders and communicating with clients have been prepared.

Result:

415 000 UAH +

WORKING PROFIT

+4362

FOLLOWERS

+780

NEW CLIENTS

240 UAH

average bill

1222%

ROI

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