⟟ POLAND • BEAUTY SALON

INITIAL PROBLEMS (based on audit findings):

• Undeveloped brand identity and disjointed visuals, low brand awareness.

• Irregular content, lack of Reels and Stories scripts.

• Instagram profile not optimized for local search and keywords.

• Unsystematic advertising: no segmentation, retargeting, or clear offers.

• Lack of a transparent funnel from social media to posts, low conversion from Direct.

BEFORE LAUNCH:

• Operating profit: 11,142 PLN per month

• Followers: 374

• Clients: 276

Goal:

Instagram page management, attracting new clients, rebranding, and increasing awareness

Done:

Business and current communications audit
Complete rebranding: visuals, positioning, tone voice.
Development of a content strategy for Instagram.
Targeted advertising setup and launch.
Creation of engaging Reels, Stories strategy.
Customer journey management: quick responses, scripts.

Result:

53,460 PLN per month

TURNING PROFIT

+832

SUBSCRIBERS

+117

NEW CLIENTS

80 zł

average bill

854.64%

ROI

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