⟟ POLAND • AESTHETIC MEDICINE CLINIC

INITIAL PROBLEMS (based on audit findings):

• Undeveloped identity and disjointed visuals, weak recognition.

• Irregular content, lack of Reels and Stories scripts.

• Instagram profile not optimized for local search and keywords.

• Unsystematic advertising: no segmentation, retargeting, or clear offers.

• Lack of a transparent funnel from social media to posts, low conversion from Direct.

• The account was shadowbanned due to bot manipulation by the previous digital team.

BEFORE LAUNCH:

• Operating profit: 18,350 PLN per month

• Followers: 7,890

• 2 specialists

Goal:

Instagram page management, attracting new clients and increasing awareness

Done:

Business and current communications audit.
Developing a content strategy for Instagram.
Setting up and launching targeted advertising.
Creating engaging Reels and a Stories strategy.
Sales department training: scripts, objections, and deal psychology
Sales funnel route setup: quick responses, scripts.

Result:

61,125 PLN per month

TURNING PROFIT

+2806

SUBSCRIBERS

6

SPECIALISTS

150 zł

average bill

1258.33%

ROI

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